"Man's mind, once stretched by a new idea, never regains its original dimensions."

Oliver Wendell Holmes

"I never think of the future - it comes soon enough."

Albert Einstein

In recent months, the government, health authorities and associations, and the media, to name a few, have been developing an intense campaign, raising the issue concerning the health of the nation.

This has had and will continue to have a big impact on foodservice and catering operators who have the responsibility of providing products that not only meet the needs of thirsty consumers but that also, meet the needs of the many regulatory and legislatory bodies that preside over this market. In today's highly competitive and changing market, operators must constantly search for new ideas that will ultimately improve their bottom line.

When consumers are making certain demands, the operator will look to the activities of his business to see where alternative savings can be made. In drink dispensing this can be across a wide range of activities and sometimes it is these activities which offer better savings than purely changing products and equipment.